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McNuggets turn 25; fan site to turn stomachs

Fan sites for famous commercial products are generally contrived and almost always tacky, so there's little reason to get too fussy about Nuggnuts.com, which McDonald's debuted today to commemorate the 25th anniversary of the Chicken McNugget.

Nevertheless, I sincerely recommend that you avoid reading/listening to the "Nuggnuts Pledge" within an hour on either side of eating.

From the company's press release:

McDonald's is celebrating the 25th anniversary of its one and only Chicken McNuggets with the launch of Nuggnuts.com -- an online fan community devoted to celebrating Chicken McNuggets enthusiasts. Launched today, the site celebrates serious McNuggets fans through an exclusive Hall of Fame and invites fans to share their love through a Nuggnuts Pledge and branded merchandise.

"McDonald's Chicken McNuggets have a vocal and enthusiastic fan base," said Marta Fearon, director of marketing for McDonald's USA. "We knew there was no better way to celebrate the 25th anniversary of Chicken McNuggets than by embracing these fans and inviting them to share their passion with others."

No better way? How about shielding them from instead of exposing them to public ridicule.

I mean look at the "Nuggnut Hall of Fame":

There's a purported Kevin Byers, whose alleged claim to McNugget fame involves juggling batter-coated hunks of poultry product. Bet Ma and Pa Byers are beaming.

There's Adam Cater, an apparently authentic Aussie who earned entry by starting a Facebook group called "I Love McNuggets" that has attracted 240 equally sophisticated palates.

And there's even poor Nelson Koopman, a bona fide inventor of restaurant technology who literally patented the method by which chunks of meat are kept apart from one another while frying so as to ensure optimum dining pleasure. Koopman deserves better than to be lumped in with the jugglers and Facebook clowns.

One last point: It's neither accident nor sexism on the part of McDonalds, in my opinion, that the initial "Nuggnut (I keep wanting to type Num-nut) Hall of Fame" class contains only men/boys.

This level of inanity is definitely a guy thing.

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I agree...

Useful answer?
0

Corporate-sponsored fan sites are lame. I much prefer fan sites and articles like this one (http://www.taquitos.net/snacks.php?page_code=92) that celebrate the joy of the McNugget (full disclosure - I'm part of Taquitos.net).

Sad.

Useful answer?
0

God is either laughing his head off right now, or shacking his head in pity. Either way, I fear the end is near...

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When not blogging, I am a Network World news editor and write the 'Net Buzz column.

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