Doesn't seem like it makes much sense to me. Isn't the whole point of the trade show floor to have vendors be able to show off their latest stuff? Wouldn't it make sense to have a look at this before making awards? Otherwise, what is the point of vendors at the booths (other than looking for customers that is). Having the awards after creates a competitive spirit for the smaller vendors that they can be seen. These awards are worthless, big implementation, big product guy, big marketing dollar hoaxes when done in this fashion. I expect better.
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Iddy Awards
Short for 'Idiotic'. I arrived last night in Anaheim and the floor isn't even complete yet.
As to the smaller vendor opportunity of capturing customers it becomes less of a reality year on year as this show is in decline. We already know the number of registered attendees this year is substantially lower than last year but the cronies keep up the pretext of value with all this in-house rhetoric. Not on our roadmap for 2009 unfortunately.
IDDY awards
The awards aren't given out for the latest trends, but for on-going work embodying the Liberty Alliance principles. Nor does it really have much to do with DIDW except to use the show as a venue to present the award winners.
As to the relevance of the show, I've been predicting the demise of trade shows for a dozen years. Some have gone away but others took their place. The benefit of face-to-face contact seems to outweigh the detriments of travel...
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